Without ongoing research forays into the daily world of the average
citizenry, SRI professionals would have a much less clear idea
of how the public perceives the concept, and how much they are
willing to participate in it. And without research being done
on how SRI investment compares with non-SRI vehicles, there would
be very little evidence available with which to promote the industry.
The Calvert / Yankelovich Survey is one of the larger ones. Some
smaller ones, along with other studies, are available from Good
Money, Inc.
"Calvert/Yankelovich Survey Results - Investor Attitudes
Toward Tobacco Investment" [no longer available on website]
Good Money, Inc. - polls, surveys,
and studies
"These pages report on the results of surveys, polls and
studies that deal with socially and environmentally responsible
investing, consuming and business
POLLS & SURVEYS
STUDIES