In Sweden, there are several smaller organizations which import fair trade products: a range of solidarity groups, private organizations and world shops import products on their own; there is one bigger import and wholesale organization: Sackeus, which employs 12 persons and is supported by 10-15 voluntary workers.
There is also an association of world shops, USAM.
In 1994, the wholesale turnover of Sackeus was around 1 million, a growth of 10% compared to the previous year. Sackeus's retail turnover was 180,000 ECU. Sales by Sackeus consist mainly of food products (25%), followed by jewellery (20%), toys, accessories and ceramics. No exact information could be collected on the total retail market: by a very rough estimate, it could amount to 2 million ECU.
According to recent market surveys, 60% of the Swedish consumers are willing to pay a higher price for fairly traded products.
| import organizations: | several |
| wholesale organizations: | several |
| retailers: | |
| Sackeus world shops | 3 |
| other world shops | ca. 50 |
| points of sale: | ca. 100 |
| staff: | |
| Sackeus | 12 |
| trademarks: | none |
| retail channels: | |
| mail order | yes |
| world shops | yes |
| commercial stores | yes |
| commercial chains of stores | yes |
| budgets for education & PR: | - |
| wholesale turnover: | ca. 1 million ECU |
| Sackeus | ca. 0.18 million ECU |
| retail turnover: | |
| Sackeus | |
| rough estimate of the total retail market | ca. 2 million ECU |
| public awareness of fair trade: | - |
| public awareness of fair trade products: | - |
| willingness to pay a higher price: | 60% |
| market share: | - |
| turnover per product category: | |
| (Sackeus) | |
| food: | 25% |
| jewellery: | 20% |
| toys: | 16% |
| ceramics: | 15% |
| accessories: | 15% |
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